Arnie the Darling Starling. Arnie the Darling Starling by: Margarete
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CardioVascular BioTherapeutics, Inc. Secures $15 Million - American Venture Magazine (press release)
American Venture Magazine (press release), CA - May 24, 2007
CardioVascular BioTherapeutics, Inc. (OTCBB:CVBT - News) has secured a $15 million private equity placement from the Swiss investment boutique “FirmInvest
| Talecris Biotherapeutics‘ Talents Program Accepting Applications CNW Telbec (Communiqu s de presse), Canada - May 9, 2007 Alberto Martinez, MD, President and CEO of Talecris Biotherapeutics, spoke about how the Talents program reinforces Talecris’ ongoing commitment to IGIV |
| CardioVascular BioTherapeutics, Inc. Has Secured $15M Private Business Wire (press release), CA - May 24, 2007 LAS VEGAS”(BUSINESS WIRE)”CardioVascular BioTherapeutics, Inc. (OTCBB:CVBT) has secured a $15 million private equity placement from the Swiss investment |
| CardioVascular BioTherapeutics, Inc. Has Secured $15M Private PharmaLive.com (press release), PA - May 24, 2007 LAS VEGAS”(BUSINESS WIRE)”May 24, 2007 - CardioVascular BioTherapeutics, Inc. (OTCBB:CVBT) has secured a $15 million private equity placement from the |
| NW Biotherapeutics plans stock placement Puget Sound Business Journal, WA - May 21, 2007 Northwest Biotherapeutics Inc. said it plans to place shares of its common stock with foreign institutional investors in a move it said could raise up to |
| Organon and Medarex announce biotherapeutics development agreement PipelineReview.com (press release), Spain - May 16, 2007 and we look forward to working collaboratively with them on the development of potential new cancer and auto-immune biotherapeutics, said Irwin Lerner, |
Health: Life Without Glasses Before you ditch your eyeglasses, be sure to know your options Protalix BioTherapeutics, Inc. Receives Approval from the FDA to Initiate a Phase III Clinical Trial of more
| Northwest Biotherapeutics Intends to Place Shares With Foreign PR-Inside.com (Pressemitteilung), Austria - May 21, 2007 BOTHELL, Wash., May 21 /PRNewswire-FirstCall/ ” Northwest Biotherapeutics, Inc. (BULLETIN BOARD: NWBT) (the “Company”), announced that it intends to place |
Case Study - Canterbury District Health Board
Designing a healthier image
The Canterbury District Health Board are working hard to create a network of independent laboratories to better cater to the needs of their doctor and health clinic clients. The name Labnet , a mix of Laboratory and Network, though descriptive was proving hard to trademark.
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The overview:
The laboratory networks in New Zealand are currently run by private enterprises. The Canterbury DHB saw they had the resources that, if pooled, could provide consistent lab testing facilities the length of the country. They coined the name Labnet, but needed a brand design which was clean and friendly but also trademarkable and recognisable.
The strategy:
Working with the directors of the project, we established that the branding was to be used, not just as a logo for use on their business cards and signage, but as a sub brand for their network members, which was able to be added to their existing corporate communications, without conflicting with their branding.
We developed a logo which was unique, friendly and with a version member of Labnet , which was able to be used by their members on their existing design collateral.
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