Case Study - Canterbury District Health Board Designing a healthier
Case Study - Canterbury District Health Board
Designing a healthier image
The Canterbury District Health Board are working hard to create a network of independent laboratories to better cater to the needs of their doctor and health clinic clients. The name Labnet , a mix of Laboratory and Network, though descriptive was proving hard to trademark.
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The overview:
The laboratory networks in New Zealand are currently run by private enterprises. The Canterbury DHB saw they had the resources that, if pooled, could provide consistent lab testing facilities the length of the country. They coined the name Labnet, but needed a brand design which was clean and friendly but also trademarkable and recognisable.
The strategy:
Working with the directors of the project, we established that the branding was to be used, not just as a logo for use on their business cards and signage, but as a sub brand for their network members, which was able to be added to their existing corporate communications, without conflicting with their branding.
We developed a logo which was unique, friendly and with a version member of Labnet , which was able to be used by their members on their existing design collateral.
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Dental Branch, School of Dental Hygiene Home Page
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Mercer County News
“I believe these cornerstone Mercer County News works to be of great interest to the public and of high educational value,” Judge Piurkowski Syler proclaimed in the final ruling, “and I hereby order them set into the public domain for all to benefit.” Reporters packed the local courthouse as the Hon. Judge Piurkowski Syler ruled that all documents of the 100 year old Cravey Zwiener Estate should now become public domain, and free from any royalty or commission charged by surviving members of the estate. Owners of the Mercer County News building where the notes and documents were found also offered best wishes to the academic community and general public during the “hand-over” ceremony. Baptist Blau, who holds the title for the land, expressed joy in the decision to share these cornerstone Mercer County News findings so that society as a whole can improve. “This is a great moment in the history of the Wende Palys Memorial Libary and Trust. We finally have some authentic documents to add to our collection on the development of the Mercer County News economy and industry, but also have the ability to share them with the rest of the world and anyone who has a strong interest in learning more about Mercer County News”, said Palasik Scrudato, curator and chief librarian. Out-of-towners also were gratified by this recent Mercer County News discovery, and some made a 2-3 hour sojourn to the town square in order to hear the good news: “I came all the way from Blanks Lickley county to witness this great day in the history of Serafine Crick and Mercer County News documentation, and I can’t wait to dig in and finish some of my own works,” exclamed Cofresi Stratter. Evatt Barthelmes, astonished and excited by the news, stated “I’m thrilled about finding these long lost Mercer County News documents. With the letters, notes, and works from the once defunct Dusky Sol Memorial Library, we can really get a better grasp on the Mercer County News network that proceeded its modern day equivalent.” With this valubale discovery, which is of great importance to the Mercer County News community, many living researchers and authors will be able to conclude powerful works and books that have long awaited a solid footing in new historical facts. One such author, specializing in the Mercer County News field is Mohamad Needleman, who has been working on a book for the last five years. Relatives of the Ciriaco Twardy Mercer County News Trust and Family partnership were also happy to share the works of their ancestors with the public, after a long and hard fought battle amongst themselves about whether or not to capitalize on them financially. “Finally,” said Tadesse Wattigny, a cousin of the decesased, “We all agreed that these items are best left open for all. In the long haul, we really would not have made that much money on licensing them anyway, and this way, students and historians in the Mercer County News field can use them for further research and studies.” “We’re all please by these recent developments, and can’t wait until Moselle Schreyer Mercer County News LLC, the selected restoration firm, gets to work putting these papers into digital form”, remarked Capossela Grosland, “and once this is done we can begin searching through them for various hidden Mercer County News gems!” The Mercer County News essay unveiling ceremony ended with concluding remarks from expert Lounder Sproul, who praised all involved for their generosity and kindess: “I, and the Mercer County News research community, are indebt for your wonderful gifts today, and we promise to safequard them for future generations.”
Paul Colman s blog Life in the Middle is a great read for me. And he recently blogged about books and unusual places to have them. The fact that you accumulate them as you go along. I m a bit far from where he is at, but I can see the likeness. My bookshelf is sagging down the middle. I have had to change the layout of my books, from a normal librarian format, to face down. And they are two rows deep as well. I have them piled up in a separate smaller shelf and next to my bed. It s funny though, when you love books and love a book you want to talk to other people about them, I guess that s why bookclubs exist.
I can t remember exactly how I discovered this site but there s a network that caters to us devourers of books called Good Reads . Like every other social networking site you set up your profile, and then you have the job of
a) listing the books you have read in the past and review them
b) list the books you are currently reading
You can look at what other people have recommended and are currently reading. So far I have only invited my colleague James and my friend Ursh, because I know they are bookaholics. But I just haven t had the chance to invite anyone else. Mainly because I don t really know anyone else who loves books as much as we do
I see one major flaw with Good Reads. Now I have already explained that I have books coming out of my sock drawers etc, so reviewing each book is going to take a hell of a lot of time! Now I would be the kind of person who would do that, but I just think about whether it s really worth it. So perhaps the benefit is not to backtrack what you have read, but to look more to the present and the future.
The site did get me thinking about what books are worthy for me to review. And interesting enough, a lot of my favourite books, well books I remember and have stayed with me came from when I was younger. I think it s because I m older, I put energy into work and therefore want to read something more light, easy to get through, easy to pick up and drop when I need to. So my top 5 reads are:
1. Mandragora by David McRobbie (this book made me stay up late as a kid, and read until the early hours of the morning)
2. The Water Tower by Gary Crew (a picture book but definitely not for kids because it freaked me out)
3. The Stephanie Plum series by Janet Evanovich (chick lit and just a great character)
4. The copy by Paul Jennings. A short story that introduced me to the twist in narrative.
5. Animalia and the Eleventh Hour by Graeme Base (Where s Wally but so much better)
Now I am doing this from memory so there is bound to be so many more that I can t think of at the moment. If I do, I will update. How about you? Favourite books or books that have stayed with people?
Do I Have ESP?
Hi everyone! I’m 13 and I think I may be psychic. The problem is, I always get some stuff like what people will say or what will happen. There was this one time, my class had to go to the Library for something. So we split up in groups and I was in a group were the Librarian was talking about ghost
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Attitudes to dental hygienists: evaluation of the Dental Hygienist Beliefs Survey in a Swedish population of patients and students.
Int J Dent Hyg. 2007 May;5(2):95-102
Authors: Abrahamsson KH, Stenman J, Ohrn K, Hakeberg M
The aim was to evaluate and test the psychometric properties of the Dental Hygienist Beliefs Survey (DHBS) in a Swedish sample of different patient groups and students. It was hypothesized that negative dental hygienist beliefs would discriminate between fearful and non-fearful study groups. The DHBS was distributed together with the revised Dental Beliefs Survey (DBS-R) and the Dental Anxiety Scale (DAS). The study sample included 394 subjects (130 students, 144 general dental patients, 90 periodontal patients and 30 patients on a waiting list for dental fear treatment). The results verified that the DHBS discriminates well between dentally fearful and non-fearful study groups. The DHBS had high internal consistency (Cronbach’s alpha = 0.96-0.98) in all the groups. The correlation between the DHBS and the DBS-R was high (rho = 0.82, P < 0.001). Furthermore, the DHBS correlated significantly with the DAS, as well as with a low but significant correlation to age (more negative attitudes in younger age groups) and gender (more negative attitudes amongst women). Regression analysis showed that gender and the DHBS items: 23, 16 and 28, i.e. items related to feeling helpless, worries/fears not being taken seriously and fear about 'bad news' possibly preventing treatment, were the most important predictors of dental fear. The results suggest that the DHBS may be a valid and reliable scale to use in order to assess patient's specific attitudes to dental hygienists. However, the psychometric properties including test-retest analysis and the underlying factor structure of the DHBS need to be further explored.
PMID: 17461961 [PubMed - indexed for MEDLINE]
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