Case Study - Canterbury District Health Board Designing a healthier
Case Study - Canterbury District Health Board
Designing a healthier image
The Canterbury District Health Board are working hard to create a network of independent laboratories to better cater to the needs of their doctor and health clinic clients. The name Labnet , a mix of Laboratory and Network, though descriptive was proving hard to trademark.
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The overview:
The laboratory networks in New Zealand are currently run by private enterprises. The Canterbury DHB saw they had the resources that, if pooled, could provide consistent lab testing facilities the length of the country. They coined the name Labnet, but needed a brand design which was clean and friendly but also trademarkable and recognisable.
The strategy:
Working with the directors of the project, we established that the branding was to be used, not just as a logo for use on their business cards and signage, but as a sub brand for their network members, which was able to be added to their existing corporate communications, without conflicting with their branding.
We developed a logo which was unique, friendly and with a version member of Labnet , which was able to be used by their members on their existing design collateral.
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Attitudes to dental hygienists: evaluation of the Dental Hygienist Beliefs Survey in a Swedish population of patients and students.
Int J Dent Hyg. 2007 May;5(2):95-102
Authors: Abrahamsson KH, Stenman J, Ohrn K, Hakeberg M
The aim was to evaluate and test the psychometric properties of the Dental Hygienist Beliefs Survey (DHBS) in a Swedish sample of different patient groups and students. It was hypothesized that negative dental hygienist beliefs would discriminate between fearful and non-fearful study groups. The DHBS was distributed together with the revised Dental Beliefs Survey (DBS-R) and the Dental Anxiety Scale (DAS). The study sample included 394 subjects (130 students, 144 general dental patients, 90 periodontal patients and 30 patients on a waiting list for dental fear treatment). The results verified that the DHBS discriminates well between dentally fearful and non-fearful study groups. The DHBS had high internal consistency (Cronbach’s alpha = 0.96-0.98) in all the groups. The correlation between the DHBS and the DBS-R was high (rho = 0.82, P < 0.001). Furthermore, the DHBS correlated significantly with the DAS, as well as with a low but significant correlation to age (more negative attitudes in younger age groups) and gender (more negative attitudes amongst women). Regression analysis showed that gender and the DHBS items: 23, 16 and 28, i.e. items related to feeling helpless, worries/fears not being taken seriously and fear about 'bad news' possibly preventing treatment, were the most important predictors of dental fear. The results suggest that the DHBS may be a valid and reliable scale to use in order to assess patient's specific attitudes to dental hygienists. However, the psychometric properties including test-retest analysis and the underlying factor structure of the DHBS need to be further explored.
PMID: 17461961 [PubMed - indexed for MEDLINE]
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